Ministry brochures give church members, potential donors and those whom you want to reach a tangible source of material to help keep the most vital facts about your ministry close at hand. Make sure your brochures reflect the professionalism and passion of your ministry and accomplish your purpose for printing them. Use the right layout, colors, images, and text to create a brochure worthy of distribution everywhere you represent your ministry.
Instructions
1. Collect the design elements for your brochure. Ask your Web designer or administrative assistant for the design files for your ministry logo and original ministry photos. Original files ensure highest quality printing.
2. Determine the purpose. This purpose will guide the rest of the process. Common purposes of ministry brochures include raising awareness, soliciting donations, advertising services and gaining members.
3. Know the needs of your audience. A targeted message in your ministry brochure encourages a positive response. Understand the needs of your audience and address those needs in your ministry brochure.
4. Use one writer. If your ministry brochure covers several aspects of your ministry, it's tempting to ask several members of your organization to help write the brochure. You can do this, but be sure to ask one skilled writer to transform these smaller segments into one coherent piece with one tone of voice.
5. Choose your desktop publishing software. Desktop publishing software offers brochure templates with plenty of style options. If creating a series of brochures, use the same template for a professional look.
6. Add all elements to your brochure. Enter text, graphics, and photos into the brochure template.
7. Keep text minimal. Keep the text of your ministry brochure simple and minimal. Remember that your audience is reading a brochure, not a book. Use plenty of bullets for ease of readability.
8. Keep graphics minimal. Be sure to use your ministry logo on the cover of your brochure. Include a smaller logo on the back page to reinforce your brand identity. One or two photos of real people involved in your ministry help make your brochure more personal.
9. Keep the layout consistent. Make sure you use the same font and heading typography throughout your brochure. Inconsistent typography conveys an unprofessional image.
10. Print your ministry brochures. Save time and money when you take your brochure file to a professional printer. The print technician will notify you of errors you can fix in your file before printing and use the right equipment to ensure the highest quality print job.
